Protected: Akelius project: evidence generation on impact report
4 June 2024
Protected: Akelius project: evidence generation on impact report
4 June 2024
Antidiscrimination, Health and welfare

Project “AWAKE: Awareness raising campaign providing KEy Elements to tackle disinformation

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The AWAKE project aims at tackling disinformation and strengthening CSOs resilience, by promoting an accurate and pluralistic information on migration in Italy, providing students from journalism schools, professional journalists, communication experts from CSOs as well as citizens, with adequate tools to fight disinformation and polarization.

AWAKE promotes a collective reflection among journalists and civil society organisations on the ongoing narrative on migration and the role that the migration discourse plays on the political agenda and in the public debate. The project will also increase public awareness of the importance of providing a reliable information.

The project logo is a bee, an animal that carries a strong sense of responsibility towards its community symbolising the role of journalists who promote and defend the right to information of all citizens.

The logo also recalls a microphone, with the wire and the three lines, indicating that it is switched on.

It is used to give voice, to ’awake’, as the name of the project itself suggests, by activating a collective reflection in favour of fairer information.

Project objectives

  • Encouraging a collective reflection among journalists and CSOs on disinformation-based narrative on migration and how migration issues play a role in the political agenda and the public debate
  • Increasing public awareness through a communication campaign against misinformation on migration.

What we do

  • We identify of two female journalists/storytellers with a migration background who team up with us to promote a correct information on migration
  • We host a workshop on the media portrayal of migration by encouraging dialogue between students from the journalist schools, journalists, communication experts from civil society organisations.
  • We carry out a focus group to identify key issues in migration narratives,  in order to set up the awareness-raising campaign
  • We co-create, together with the two journalists/storytellers, four reels on major migration challenges that will be featured in an awareness-raising campaign aimed at citizens.
  • We organise a closing webinar to present the awareness campaign and its results to the wider public

When & where

6 months (May to November 2024) in Milan

Project leader

ISMU ETS Foundation

If you want to learn more on the project, write to c.lindenberg@ismu.org 

The project is funded by